Here mentioned some Important points and Some common points for page search engine optimization. These all points will be more helpful for search engine ranking and for on page optimization.

Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own client's do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.

Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.

Remember the old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.

A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.

All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn't carefully screen the links and websites they are coming from will, in the long run, do more harm than good.

more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don't normally come out in a prospectus are often invaluable information when searching for the "right fit" into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, "Am I your only client?" I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.

Know more about common points for on page seo

From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and "buy" traffic, by various means.

As an iconoclastic young developer, with ambitions of beating the "big boys" at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error methods, (lots of both) lays the foundation of our SEO services and the basis for the ongoing growth of traffic to your website and ours.

The simple fact of the matter is this: Expertise in any other form of writing in no way qualifies one for the type of writing required to optimize a website for the Internet. There are many sites which have less than correct punctuation, grammar, and even spelling which rank #1 in their optimized search phrases. This is not to say that I don't think these things are important, only that to be found in the search engines, they are not the most important consideration.

The flip side of this argument is equally true. Just because someone knows all the ins and outs of all of the search engines, can write algorithms in their sleep, has lunches with Dr. Eric Schmidt and is on a first name basis with Larry Page and Serge Brin, does not, in any way, make them a writer. All of the writing on this site was done as a collaborative venture between Susan K. Thompson, a professional writer with strong academic credentials and real world experience, in both business and marketing, and myself. Was there a lot of editing and re-write? Yes. Were there disagreements? You bet! Was it worth it? Look at the record.

Emerald Coast Entrepreneur was launched on May 1, 2005 with most site optimization in place and submission to the directories just beginning. With a total monetary investment of less than $100.00, and a time investment, I'd rather not think about, but which approached 300 hours, the site was given a PR5 ranking by Google on it's first update, less than 2 months after our launch.

Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.

The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.

1. Content. Content. Content.

Effective, professional, optimized Copy writing is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.

2. Analyze Web Logs.

Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.

3. No one can guarantee a #1 ranking on Google, or any other search engine.

Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.

4. Some things are just plain silly.

You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it's own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.

5. SEO is not Pay-per-Click.

While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.

6. SEO is not witchcraft, Druidism, shaman ism.

Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.

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Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of “optimized” sites that use search engine optimization (SEO) techniques that are just plain WRONG.

Most of these sites were optimized by persons just starting out; SEO beginners not yet familiar enough with the industry to determine SEO fact from SEO fiction. But what’s scary is that some of the sites I’ve seen using incorrect methods have been optimized by so called search engine optimization “experts” who really should know better.

Some common themes develop amongst incorrectly optimized sites. Could YOU be making the same errors with your site? To find out, let’s look at the five most common search engine optimization mistakes:

Non Utilization of the Title Tag
How many times have you looked at a web site where the browser title reads “Welcome to [company name]’s web site” or simply “[Company Name]”? Nothing wrong with that, I hear you say? Well if you want to achieve high search engine rankings, there’s PLENTY wrong with it.

You see, while it may not be common knowledge amongst web designers, most search engines index the content of title tags and consider it to be one of the most important factors in their relevancy algorithm. What you place in your title can make or break your ranking for particular search terms on the various engines. If you don’t include your most important search phrases within your title tag, you are overlooking a vital opportunity in your quest for higher search rankings.

Having said this, you should try and keep your title tag to a maximum of 200 characters, as that is the average limit most search engines will truncate to. If you really insist on including your company name in your title and you’re willing to sacrifice good keyword real estate to do so, put it at the very end of the tag, because search engines give more relevancy “weight” to content at the start of your tag.

Use of Un targeted Keywords and Phrases
Another common mistake made by webmasters and SEO learners is their choice of keywords placed in the META keyword tag. Sure it might seem logical to target the word “printers” if you run a printer repair business in Ohio, but think about it – even if you succeeded in ranking well for such a competitive term (you won’t), how many of the people visiting your site as a result of this search would leave as soon as they saw your home page? That’s right, most of them. All the people who wanted to buy printers, all the people looking for businesses outside Ohio, all the people not looking specifically for printer repairers.

Does it become clear now that targeting such a generic word is a waste of time? What you need to do instead is optimize your site for search terms and phrases that are highly targeted to your precise business. Use a tool such as Word tracker (keyword location software) to find what people are actually typing in to the search engines to find goods and services similar to yours and concentrate on ranking well for those terms. The more qualified your site visitors are, the more likely you are to convert those visitors into paying customers.

A Lack of Optimized Body Text
This one is very common. How often do you visit a home page that is made up entirely of graphics? You know the ones – they consist of an enormous Flash file or maybe a large logo or a montage of images, but the thing they have in common is a distinct lack of text. Think they look professional? Think again. No matter what you read or hear, if a site has no text on the home page, it hasn’t been correctly optimized and has little chance of ranking well in the search engines. Now that’s unprofessional in my opinion.

Beginner SEO’s often make the mistake of creating an optimized title tag and META tags and believing their work is done. WRONG. If you want a web site to rank well in the search engines, you need to give them what they want to see – visible content that is optimized just as well as the invisible content. That means adding keyword-filled body text to any page you want ranking high. Why? Because most search engines can’t index images. Some engines don’t even index META tags anymore. So a site with no visible content becomes effectively invisible to a search engine and has almost no chance of appearing in the rankings for logical searches.

Also, search engine algorithms have become smarter and are now checking that sites contain highly relevant content before including them in their index. If you expect to rank well for a particular keyword or phrase, it’s not too much to expect to find that keyword or phrase within your site is it?

Submitting to 1,000 Search Engines
I love this one. I’ve lost count of how many banner ads or web sites I’ve seen boasting “We’ll submit your site to 1,000 search engines!” I can’t believe the hype is still prevalent that you need to submit a web site to thousands of search engines in order to receive traffic. This is just NOT TRUE.

In fact, studies show that approximately 90% of search traffic still comes from the 10 major U.S. search engines and directories . Companies that advertise submission to thousands of search engines are usually including in that list minor engines or directories that utilize the databases of major engines anyway (so don’t require submission) or a large number of Free For All (FFA) sites. Submitting your site to FFA pages can damage your site’s reputation in the search engines, because they consider FFA sites to be of very low quality and utilizing spam dexing techniques in an attempt to falsely inflate a site’s link popularity. I’ve even seen examples of sites being banned from a search engine for having their pages listed on FFA sites by ill-informed webmasters without the site owner’s knowledge.

If you are targeting specific geographic markets, you might like to submit your site to the most popular regional search engines in those countries, but the fact is that most people worldwide continue to use the U.S. versions of search engines such as Yahoo and AltaVista despite the fact that there are local versions available. The bottom line? Get your site listed on the 10 most popular search engines and directories and you will have the major worldwide traffic sources covered.

Resubmitting Too Soon and Too Often
So you’ve optimized your site and submitted it to the most important search engines. But it’s been three weeks and you haven’t received any traffic. Time to resubmit, right? WRONG. Depending on the search engine, they can take up to twelve weeks to include your site in their index. Each search engine and directory work to their own time frame. You need to check their average submission times and be patient.

So when you’re in, what then? You should regularly submit to ensure you’re ranked above your competitors, maybe once a month or once a week, right? WRONG AGAIN. Once you’re in a search engine’s database, there is no need to resubmit your site. It’s pointless actually, because they already know about your site and their robot is scheduled to revisit and re index all sites in the database on a regular basis. Resubmitting wastes everybody’s time and can actually get your URL permanently banned from a search engine for “spam dexing”.

The only time you need to resubmit your site to a search engine is if your URL changes or if your domain suddenly drops out of their database entirely. NOT if your ranking drops, NOT if your content changes, but if the domain is actually nowhere to be found in the index (this can happen from time to time as the search engines Spring clean their databases). A good SEO will monitor your rankings regularly (monthly is fine) and only resubmit when absolutely necessary.

So those are the five most common SEO mistakes. Any sound familiar? Don’t worry, you’re in good company. Now that you’ve recognized the problem areas and are better equipped with the correct information, you’ll be able to reverse the damage.

I don't know about you, but when I first entered the world of internet marketing I thought I could just submit my newly finished website to a few search engines, then sit back as the visitors flocked to my site.
I imagined that people would arrive on my website, as if by magic, purchase goods, and perhaps come back again for more.
A week or so later I came down to earth with a big bump.
I realized that it would take a bit of time and effort to see the results that I was dreaming about!
Since my reality check, I have learned all about the weird and wonderful ways of internet marketing.
In this article I will tell you about my top 5 free ways of increasing website traffic.
All these methods are completely free and if you spend some time on them you will find that they work consistently.

Writing Articles

Writing an article on a subject related to your website and getting that article published has two major benefits:
People who are interested in your article will read it and often click on the URL in your resource box find out more. This gets you another free targeted visitor. Targeted, because that reader wants to find out more on the subject of your article, which is hopefully related to the subject of your website.
Every publisher of your article must also publish your "resource box". Adding a resource box with your URL to all of your articles will increase the number of links leading back to your website, which in turn helps to increase your search engine position
For a list of directories to submit your article to, see Article Submission Directories

Forum Networking

There are many discussion forums on the internet, on every topic you could possibly imagine.
Most discussion boards allow posters to attach a "Signature" with their post containing additional information about themselves, such as their name, URL and sometimes even an advertisement.
By visiting a few forums regularly and participating in the discussions, asking and answering questions, you can build up trust with other forum members, whilst at the same time getting free exposure for your website.
Just try to make a useful contribution to the forum - be sure to read the forum rules and don't spam!

Reciprocal Linking

Reciprocal linking has two main benefits for you.
Firstly, the more links that you exchange, the more chance there is that someone will follow a link from another site and land on your website.
Secondly, your website will be perceived more importantly by search engines.
The more links you have from other sites, the greater your chance of getter ranked more highly by all the search engines.
Here are some Dos and don't to help you get more out of your link exchanges.
Do link with sites that will be of interest to your visitors.
Don't link with pages that have unorganized link directories with hundreds of links on each page. This won't benefit you with increased traffic or search engine rankings.
Do link with sites that have a clearly labeled "Link Directory" from their main page. You aren't likely to get much traffic from a hidden or hard to find link directory.
Don't use link farms or FFA pages. You are unlikely to get extra traffic using these methods and the search engines may penalize you.
Do use link directories to help you find link partners. You can find some Link Exchange Resources here
Do stay organized. Use link exchange software, or a spreadsheet to keep track of the link exchanges you have requested and the contact details of the webmasters.

Email Signatures

This is a very simple, but often forgotten way of increasing your website visitors.
Most of us are sending lots of emails a day, but many of us just sign them with just our name, or perhaps nothing at all.
Instead, why not end your emails with a short signature containing your name, a bit about your website along with the URL?
Keep the signature short (4 lines), to the point and avoid hype or SHOUTING.
You may be surprised at the extra visitors you receive through doing this. It's amazing how curiosity will lead the recipients of your email to click on your link!

Using Traffic Exchanges

Finally, this is one easy way to guarantee instant hits to your website. You can build up credits for free by surfing or building up a down line to surf for you.
The downside of this method is that the visitors you receive from traffic exchanges are not as targeted as the visitors that you will receive via the other methods that I have described.
The reason for this is that people surf traffic exchanges for one reason - to earn as many credits as possible in as short a space of time as possible!
This gives you a challenge - how do you attract the attention of someone who is looking at your web page for 20 seconds or less?

Here are two tips

Know your market - spend some time surfing on the exchange that you are advertising on and pay attention to the types of web pages being advertised. Make sure that the pages you advertise are going to interest your target market.
Use a short, simple attention grabbing page that can be read in a few seconds - there is no point advertising a huge page of text that takes 5 minutes to read. The chances are, your visitor will get bored and click on the "next" button without giving your page a fair chance.
Regularly invest some time in each of these 5 traffic generating methods and you will see your web statistics moving in the upwards direction before you know it.

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