There is a fine line between proper search engine optimization, and what a search engine will consider to be spam. As we all know, not all search engine optimization methods are ethical. Search engines, such as Google, are making every effort to try to differentiate between ethical internet marketers and those who are simply taking the “easy” way out with spam.

The definition of spam, however, has been something of a debatable topic for many search engine optimization experts. The reason that everybody is working so hard to define it is because when it comes time to search engine optimize, there is a grey area between what spams is, and what is not. What is ethical marketing, and what is not? For a word that is so commonly utilized, spam is a very difficult thing to pinpoint and around which to place boundaries. An internet marketer would not want to inadvertently have their site penalized after all of the time and effort they have put toward making the site as search engine optimized as possible.

Such spam sites can include those that have pages copied directly from other websites that are not of public domain. They might also include pages that are simply lists of keywords, instead of articles that happen to use the keywords among their information. Another kind of spam site is one that appears to either be blank or have text or images on it, but it also has hidden text in the background that has keywords repeated over and over, or simply in lists. This is done by making the text color and the background color the same color so that it is not visible to the reader.

However, some would argue that creating a site, such as one with keywords hidden in the background, is not unethical at all. The reason they argue for its validity is that it does not try to fool the search engine in any way, and it is unobtrusive to the viewer. Computers can see the text in plain sight; it is only the human eye that does not detect it.

However, by doing this, it reduces the chances of sites that are based on legitimate information and key wording techniques. These have been carefully created to include the right words, without taking away from the information and appearance of the site. It means that the sites for which the keywords are truly relevant have a lower chance at achieving proper search engine ranking.

To prevent such efforts, search engines have employed such techniques as penalizing web sites and web pages that include information that has been copied directly from other sites. They also penalize pages and sites that have the same word repeated too many times in its content. There are other rules that are utilized as well, but they differ from search engine to search engine.

Page Title
- The title should be between 3 and 7 words.
- The target keyword should be at the start of the title.
- Avoid special characters.
- While building Landing Pages use long tail titles which will be able to target 2 or more terms. (There is no benefit to use common keywords in title. Like for, in, the, is, etc)


Content:
- The keywordSrcastic should be the first thing on the page in an H1 tag.
- Try to avoid content duplication as much as possible.
- The keyword should be used at least once in each paragraph.
- The content length (as whole) should be between 600-1000 words.
- Supporting Keywords (e.g. alternative descriptive words, subheading, promotional text or related products) should be in h2 tags.
- ‘H’ tags should be used in hieratical format. (e.g. H1, H2 then H3)
- The page must not contain any dead link
- Keyword should appear at least twice in hyperlink text. (Better to put one link near the start of page)
- ‘Alt’ values of Images must be set to the keywordSrcastic.
- The page should be in complete linking hierarchy (Must be able to get to the page from our main site and vice-versa).
- Every image (apart from design images) should have Alt tag.
- If possible put keyword block in page. Having all target keywords in H tags.

Meta:
- Meta keywords should not be more than 30 words.
- Avoid duplication in Meta keywords.
- Try unique Meta description for each page (if possible).
- Meta description should be short and comprehensive.
- If page is static don’t include Meta Revisit URL
- Use unique Meta keywords in every page.

Social Book marking:
- It is very beneficial to bookmark landing pages (If pages are in less quantity) in Digg or Stumbleupon. It takes 3-4 extra minutes but has great benefits.

Page Name:
- Page name should be short and describe the content of page. (e.g. Keyword should be in page name)

This is a checklist you need to run your site or any clients website through that will possibly identify issues and make it easier to eliminate a few common things before throwing yourselves and your site to the wolves. Use bookmarks and select "open all in tabs" and check a site very quickly for what I have come to find is 90% of the typical issues that hurt or prevent success in the SERP's

1. Run Xenu Link Sleuth - This will identify broken links (external and internal), internal redirects (302's) which will cause penalties if left unattended, resulting 404's and a whole host of related problems; http://home.snafu.de/tilman/xenulink.html

2. Check the IP for bad neighbours here; http://www.domaintools.com/reverse-ip/ or here; http://www.webrankinfo.com/english/tools/class-c-checker.php. You want to find out if you are in a bad neighbourhood, such as one with a spammer or porn neighbour that may draw a penalty. You could be open to potential negative influence if you are even in just a range as these types of sites.

3. Go to Webmaster Tools and canonicalise your domains if you haven't. If you have links to different domains (http and non http), you may be wasting link juice because of the way someone is linking back to you.

4. Check how much code you have v. text on any low ranking page and see if you need to consolidate or move some js off page - http://www.seochat.com/seo-tools/code-to-text-ratio/

5. Check your page size here; http://www.seochat.com/seo-tools/page-size/ You really don't want higher than 90k page size. Otherwise you may time-out the bots and they may miss content or important navigation

6. Run a spider simulator on your website here; http://www.seochat.com/seo-tools/spider-simulator/ and make sure nothing is breaking it and it is pulling in the important stuff

7. Check the content on low ranking pages at www.copyscape.com - duplication of content may cause penalties. There is also a good supplemental calculator here; http://www.mapelli.info/tools/supplemental-index-ratio-calculator
You may not be in here because of duplicate content, but its the next step if copyscape comes back negative

8. Run your site through W3C validation. This may cause minor issues if your site doesn't validate and your competitor does. http://validator.w3.org/ - They have also released a few new things in the past couple weeks for those of you that aren't watching them by the way

9. Run your site through linkdiagnosis. http://www.linkdiagnosis.com/ This will give you all sorts of good information on what your competition is doing and identify what you need to be doing, and maybe where you are going wrong (Nasty inbound links) (Spend some time with this tool. Its a wealth of information!)

10. Install Google webmaster tools verification code to see if they say there is anything wrong

11. Post your site in Site Review and track a few members with rep down to take a look...after you have done all of the above

12. Run your problem pages through this LSI evaluator to check for theme continuity (along with the link diagnosis tool above) and be sure you have set up your internal link navigation and your internal link sculpting (using nofollows) the best way possible. - http://www.keywordexcavator.com/lsi-seo-blog/semantic-article-cleaner/

Information Collection By Ilesh Vyas

Necessity:- To get idea about What is going on in the market what type of Keywords, content, description and Title Will place you Good in Search engine. 

We can get more idea about the title content and keywords for meta tags.

Process:-

Search The Keyword what we are using as a main keyword for our service in any search engine.

The search engine will give you list of site which are ranking good. Open one by one site this all are our competitors.

Open one by one there site and compare it with our site. View there site as we are a simple visitor and we are searching for a better service (of Our Keyword) and compare the site with ours.

Place points what are missing in our site or what is the problems in our site as what should be change to grow in the market.

There are many things to checked like:

٭Out Look Of site(how attractive it is)
٭Service Price list ( if Possible)
٭Content Of The Page Or a site
٭Content of the Meta tag
٭Title Of the Page and Tile of the meta tag
٭Description of the meta tag
٭Images And Information

Postings By:- Ilesh Vyas

Identify your Domain to understand your website get some details about the domain like what is created date of the domain what many back links it has what is the expiry date last updated date.

To get this list you this website tools are requires

1.1 http://www.webuildpages.com/seo-tools/whoischeck.pl ---- (to obtain age)
1.2 http://www.who.is (to obtain registrar and expiry date)
1.3 http://www.archive.org (to obtain history, and indexed date)
1.4 site: domain name at google.com (to obtain back links)
1.5 http://www.websiteoptimization.com/services/analyze/

(Web page information in details like)

TOTAL_HTML
TOTAL_OBJECTS
TOTAL_IMAGES
TOTAL_CSS
TOTAL_SIZE
TOTAL_SCRIPT
HTML_SIZE
IMAGES_SIZE
SCRIPT_SIZE
CSS_SIZE
MULTIM_SIZE

Posted By On Page SEO Services India

By Doug Caverly - Sun, 12/07/2008 - 9:00am.
Reason for change not so clear

While interpretations of its activity may vary, a new report indicates that Google's been inarguably busy. On an international level, the search giant's ramped things up in a somewhat unprecedented manner, tossing out roughly 38 percent more ads per keyword in November than either Yahoo or Microsoft.

Google displayed an average of 4.38, according to AdGooroo. Yahoo and Microsoft put out 3.19 and 3.17, respectively. Nicholas Carlson did some math involving Google's past stats, and came up with a 75 percent increase compared to its third quarter average.

Google Grabbing More Advertisers
(Credit: AdGooRoo)

He wrote as a result, "Our theory is that Google's either trying to 'shock and awe' Wall Street -- which has begun to trim expectations and price targets for the company -- with a blow out quarter, or that Google's desperately trying to hit the numbers that are already out there."

Either way, Google seems to be succeeding. AdGooroo pegs its monthly growth in terms of advertiser count a good 5 to 15 percent ahead of what Yahoo and Microsoft since September. Google's arguably getting better advertisers, too, with its top two being Amazon and eBay. Yahoo attracted Business.com and Smarter.com, while Microsoft scored eBay and its own Live Search.

Google should announce its fourth quarter results sometime in mid- to late January.

Source: WebPro NEWS

1. Not Knowing How To Properly Analyze Competition

The best way to play the keyword game is to find phrases that are easy to rank for. Understanding how to evaluate the sites that currently rank for keywords is a skill you can’t live without. People that don’t understand this process almost always fail with keywords. After using the methods that people have been preaching for years, I can tell you that they are ridiculously flawed. We will show you how to do analysis that actually teaches you something.

2. Lack Of Understanding The Google Machine

Google is actually a lot less complicated than it seems. If you don’t understand the process Google uses to rank pages, you’ll never succeed in achieving top rankings for phrases. One of our main goals in creating The Keyword Academy is educating good people on how Google works. Since Google currently has more than a 62% market share in the search market, you have to understand how it works to be able to play this game well.

3. People Give Up Way Too Soon

After working with literally hundreds of people, I can tell you that most people struggle with the persistence necessary to make money with keywords. Getting rankings in Google and other search engines takes time. You have to learn the concepts and then apply them with consistency and persistence until they work. Once they work, they will pay you for a very long time.

People often express to me that they don’t think they’re on the right track because it’s taking a while to get results. The truth is that you may be at a mental disadvantage because you haven’t watched a site grow toward success before. If this is the case for you, you will probably need to latch on to someone who understands how this works. We’ll do our absolute best to help you to understand how this normally plays out.

If you're getting value out of our posts, you can do us a favor by linking to us and mentioning The Keyword Academy to friends and co-workers. Here's the link information for this article:
Title: 3 Reasons People Fail To Make Money With Keywords
URL: http://thekeywordacademy.com/3-reasons-people-fail-to-make-money-with-keywords/